Business · HiFi ROSE
Beyond audio: the HiFi media player ROSE delivers sound you can enjoy with your eyes and ears — “audio with a screen.”
As the HiFi audio market shifts with demand for high-resolution sound, the move from analog to digital and the integration of AI, CITECH launched HiFi ROSE, a HiFi media player that brings IT technology to high-end audio.
CITECH launched the brand in 2017, released it officially in Korea in 2018 and had released 12 products by 2024. In 2023 it set up the joint venture ROSE X PIEGA SA with Swiss speaker maker PIEGA SA, and in November 2026 it established HiFi ROSE AMERICA, INC. in the United States.
Models shown on the HiFi ROSE page of the Korean website. Current line-up and specifications: hifirose.com.
CITECH’s HiFi ROSE brand established HiFi ROSE AMERICA, INC. to strengthen marketing in North America. HiFi ROSE first entered the U.S. in 2021 through a local distributor; the company plans to expand dealer partnerships and launch new products next year.
Original release KoreanFirst unveiled at HIGH END Vienna 2026, the RW800 (ROSE AIR Lite) extends existing systems with broad streaming-platform compatibility.
Original release KoreanHiFi ROSE network streamers RS150B, RS250A, RS520 and RS130 were selected under the World-Class Product program run by Korea’s Ministry of Trade, Industry and Energy and KOTRA.
Original release KoreanPartnership, business and investor inquiries are handled by CITECH headquarters in Seoul.